Business Success: Starting a Successful Business

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Setting up a business and ensuring its survival can be a risky and daunting task. Knowledge, preparation and forward planning dramatically reduce the risk of failure, especially during the firm’s crucial first 18 months. For over 25 years this book has helped a generation of entrepreneurs to get established and succeed. The seventh edition of Starting a Successful Business is the definitive guide to setting up a business that will thrive.

Covering all the information needed to turn a new idea into a growing and profitable business, it takes the reader through each important step of the start-up process in clear, accessible way. Practical advice is offered on key topics such as: ideas for new start-ups, business planning, marketing, selling and advertising, finances and financial control, business law, employing staff.

Now with international case studies, information on how to start an internet business and an introduction to cloud computing and setting up a green business, Starting a Successful Business will show you how to make your business a success, keep you from making costly mistakes and save time and money in the process.

ABOUT THE AUTHOR Michael J Morris

Michael Morris has taught for university business schools and contributed regular columns to business magazines, as well as writing three titles published by Kogan Page. After senior management experience in small-to-medium sized firms he advised small firms for over a decade before moving to academia.

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Bibliographic information

Title
Business Success: Starting a Successful Business
Author
Edition
1st ed.
Publisher
ISBN
9780749461485
Length
240p.
Subjects