Showing all 7 books
Setting up a business and ensuring its survival can be a risky and daunting task. Knowledge, preparation and forward planning dramatically reduce the risk of failure, especially during the firm’s crucial first 18 months. For over 25 years this book has helped a generation of entrepreneurs to get established and succeed. The seventh edition of Starting a Successful Business is the definitive guide to setting up a business that will thrive.Covering all the ...
The only way forward for business success is to create a memorable brand and fix it in the consumer’s mind. Branding your Business explains the whole branding process in easy-to-follow terms. Providing practical help rather than academic theories, it explains: what a brand is, the role of perception and emotion, using the five senses to drive your brand, creating a Brand Halo TM, communicating your brand.Based around the theory that a brand is the total ...
Entrepreneurs need to be financially literate. The most common cause of business failure is poor financial control stemming from a fundamental lack of knowledge. Practical Financial Management is for anyone who finds business finance confusing. Now in its eights edition, it continues to provide advice on proper financial planning and control, and reinforces essential points through the use of questions within each section. Beginning with an introduction to ...
Education is an organic entity. It has evolved to meet the emerging needs and demands from time to time. Starting from the 'Gurukul System', it graduated into the 'Classroom System'. With the realisation that education is a resource for socio-economic development, the demand for life-long learning, Education for All as well as higher education brought education to the centre stage as never before. This generated pressure on the higher education system. ...
In the information age the ICTs, particularly in Internet and the World Wide Web, are acting as fundamental drivers of change in the educational landscape across the planet. The spread of ICTs and its impact on higher education across the continent has been presented in the form of 34 case studies of virtual universities, dual mode universities and single mode open universities in this book. This edited collection of current practices presents a fascinating ...
Brands are at a crossroads. Today’s marketers face flat growth, regulated markets, rapacious retailers and cynical consumers. And yet some brands rise above the issues to ignite passionate advocacy in consumers and employees alike. These are the brands with the imagination to stand for something rather than just following the latest consumer whim, the brands with a burning inner fire and the courage to live by their beliefs. Passionbrands not passive brands. ...
The Successful Entrepreneur’s Guidebook is a practical guide to assessing the strengths and weaknesses of a business, the potential strategies for expansion and how to achieve growth objectives with a new business plan. It is the complete guide to strategy, finance and management for all entrepreneurs. Based on research at the Cranfield School of Management, this book explores the characteristics of “champion†enterprises, distilling the very essence of how ...