The Successful Entrepreneur’s Guidebook

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The Successful Entrepreneur’s Guidebook is a practical guide to assessing the strengths and weaknesses of a business, the potential strategies for expansion and how to achieve growth objectives with a new business plan. It is the complete guide to strategy, finance and management for all entrepreneurs. Based on research at the Cranfield School of Management, this book explores the characteristics of “champion” enterprises, distilling the very essence of how to achieve profitable growth. It also charts the problems that owner-managed firms are likely to encounter, and suggests ways to anticipate and resolve them. The Successful Entrepreneur’s Guidebook has helped hundreds of participants on Cranfield’s Business Growth and Development Programme realize their ambitions. Now you too can achieve these goals.

ABOUT THE AUTHOR Colin Barrow

Colin Barrow, the former head of The Enterprise Group at Cranfield School of Management, founded and directed the Business Growth and Development Programme, the UK's most successful programme for entrepreneurs. He is the author of Financial Management for the Small Business and a co-author of The Business Plan Workbook.

ABOUT THE AUTHOR Liz Clarke

Liz Clarke is a visiting lecturer at Cranfield who teaches on the Business Growth and Development Programme. The non-executive director of a high-technology business consultancy, she advises growing businesses both large and small.

ABOUT THE AUTHOR Robert Brown

Robert Brown directed the Graduate Enterprise Programme at Cranfield and leads and course on Entrepreneurship, part of its MBA programme. He is a co-author of The Business Plan Workbook.

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Bibliographic information

Title
The Successful Entrepreneur’s Guidebook
Author
Edition
2nd ed.
Publisher
ISBN
0749449268
Length
x+338p., Tables; Figures; Index; 24cm.
Subjects