Marketing is a dynamic field and marketing profession has to be innovator to understand the pulse of consumers and develop the strategies to serve them better and provide delight to them. For retaining the consumer, the marketing fndamental needs to be sharpened on continuous basis using case studies, role plays, simulation, and projects.
ABOUT THE AUTHOR R.K. Suri
R.K. Suri (1963), head technical Assistant, of Educational Consultants India Limited is Ph.D. in Organisational Behaviour. He has worked as core faculty in business school before joining as Scientist (1990-1995) at Central Road research Institute, a Premium Laboratory of CSIR. He has been consulted by number of national (Ministry of Surface Transport, Delhi Police, Ministry of Scientific and Industrial research, ICMR, etc.) and International organizations (CRISAT, UNDP, WHO, UNFPA, etc). He is currently associated with number of management institutes as Visiting Faculty and Consultant. He has published several with Consultant. He has published editorial team of AICTE book: "Technical education in Independent India." He is co-author of "Organisational Behaviour". He is actively involved in teaching research and consultancy in the area of management precisely strategy management, organisation, behaviour, organizational theory and human resources management.
ABOUT THE AUTHOR S.L. Gupta
Dr. S.L. Gupta is a reader at Maharaja Surajmal Institute. He obtained his Master Degree in Commerce from University of Rajasthan and MBA from Centre for Management Development Modinagar. Dr. Gupta has 4 years of corporate experience and 12 years of academic experience. He has had an excellent academic record at his credit since very beginning. He has been teaching Marketing Management, Marketing Research, Sales and Distribution Management, and Service Marketing since 1992. He is accredited as a Management Teacher by All India Management Association.
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