Case Studies on Leadership: Being Numero Uno

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Leadership plays a crucial role in the growth of an organization. When people decide to become leaders, they concentrate on what they are in terms of personality and character, what they know about the tasks and human nature and what they do, like implementing, motivating and providing direction. These skills are learnt. What makes a person want to follow a leader? – Trust and confidence. Leaders of organisations that have a high level of employee satisfaction are the ones who are followed. Communication which is effective helps leaders in winning not only the employees’ trust and confidence but the organisation’s as well. This is done through three main ways. The first, through helping employees understand the company’s overall business strategy; then, by helping employees understand how they contribute to achieving key business objectives; and lastly, by sharing information with employees on both how the company is doing and how an employee’s own division is doing – relative to strategic business objectives. It is crucial that the leader communicates a vision of where the organisation needs to go. This case book has a collection of case studies on various leadership skills and strategies which are different and unique. Each of the leaders described in the book has carved a path for himself/herself by setting many times a new path and not following the trodden path, to set himself/herself apart.

ABOUT THE AUTHOR Menaka Rao

Menaka Rao is a postgraduate in Sociology with a degree in law and a diploma in Journalism. She presently works as a researcher writing cases for the European Case Clearing House and is a visiting faculty for the Soft Skills cell at Icfai Business School, Bangalore. She has more than 20 years of experience in the media and communication industry. Starting her career with The Times of India, Bangalore, she moved, after 10 years, to head Jain Satellite Television’s branch office in Bangalore. She then did a short stint at a Malaysian film production company, where she has several advertisement films to her credit. To cover all areas of communications, she moved to a public relations outfit as their associate vice president for the south.

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Bibliographic information

Title
Case Studies on Leadership: Being Numero Uno
Author
Edition
1st ed.
Publisher
ISBN
9788131414248
Length
376p.
Subjects