Case Studies on Retail Store Strategies: A Repertoire

Menaka Rao is a postgraduate in Sociology with a degree in law and a diploma in Journalism. She presently works as a researcher writing cases for the European Case Clearing House and is a visiting faculty for the Soft Skills cell at Icfai Business School, Bangalore. She has more than 20 years of experience in the media and communication industry. Starting her career with The Times of India, Bangalore, she moved, after 10 years, to head Jain Satellite Television’s branch office in Bangalore. She then did a short stint at a Malaysian film production company, where she has several advertisement films to her credit. To cover all areas of communications, she moved to a public relations outfit as their associate vice president for the south.