Foreseeing the role change management will play in the companies of the future, the book examines the reasons for resisting change at the corporate and individual levels and provides a framework for transforming corporate culture and individual levels and framework for transforming corporate culture.
ABOUT THE AUTHOR V.V. Gopal
V.V. Gopal (b.1962) is a commerce graduate and holds a Post Graduate Diploma in Management from IMT, Ghaziabad, with specialization in Finance and Marketing. His career spans over 15 years in the areas of business development, marketing of financial products and identifying and developing new markets at ITC and Karvy Consultants. He was also associated with GITAM (Visakhapatnam) as a visiting faculty for over two years. His special areas of interest include finance, business strategy and general management. Presently, he is a Faculty Member with ICFAI Books, an affiliate of the ICFAI University Press.
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