Public services broadcasting is a meeting place where all citizens are welcome and considered equals. It is an educational tool, accessible to all and meant for all, whatever their social or economic status. Its mandate is not restricted to information and cultural development – public broadcasting must also appeal to the imagination, and entertain. The media environment is undergoing revolutionary changes for the past two decades. The new environment of media diversity, with ever stronger competition for audiences and the growth of a multinational media-industry is reshaping and re-defining our traditional notion of broadcasting. This book provides a comprehensive analysis of the changing trends in global broadcasting systems. All major issue are explained in terms of examples from the real world. It is hoped that the book will serve as a valuable reference work for decision-makers, planers, researchers, students, media professionals and the general public.
There are no reviews yet.