The presence of diverse workforce is a major challenge in today s organizations that comprise people from different languages, cultures, geographical distribution etc. Managing people from such a wave of diversity poses a number of opportunities as well as challenges to the managers. Employing suitable techniques and effective communication strategies go a long way in establishing co-ordination, mutual understanding and trust among the members of the organizations. This results in effective interpersonal relationships that motivate the employees to strive for the accomplishment of organizational endeavors. The book on Communicating in a world of diversity is helpful in understanding the needs of modern-day requirements. The authors analyze several issues and challenges based on culture, gender, race, and ethnicity and, geographical dispensability that is evident in today’s workforce. They also present the live experiences in the respective organizations, which add value to the study. The book emphasizes the inevitable presence of diversity at all levels of life, and explains how it influences communication patterns. It suggests the ways to address diversity, stressing the need for a strategic communication policy. The book is divided into two sections: Section one gives an understanding of issues of Communicating in diverse environments based on culture, ethnicity, race, gender etc. The second section highlights communication policies of selected organizations, which help in addressing diversity using communication as an effective tool.
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ABOUT THE AUTHOR Mannar Indira Srinivasan
Mannar Indira Srinivasan holds a master's degree in Mass communication and Journalism from Sri Padmavathi Women's University, Tirupathi. Currently she is working for Icfai Research Centre, Hyderabad as Consulting Editor. She has 16 years of academic and industrial experience of which, 6 years she has served abroad for the governments of Maldives and North East Africa. She has been a freelance writer in India and abroad for the last 17 years and have contributed several articles to the English as well as vernacular press. She worked for All India Radio, Tirupathi, and Radio for Adult Education at Eritrea. She was a member of Public Relations of India Tirupathi Chapter and served Lok Adalat, Medak district, A.P. for two years. Her areas of interest are: Gender, ICT, Culture and Communications.
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Bibliographic information
Title
Communicating in a world of diversity
Author
Edition
1st ed.
Publisher
ISBN
9788131415627
Length
264p.
Subjects
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