Communication and Social Change

This book examines how communication processes might be used a t a community level to bring about social change. Communication in this respect is defined as the act of people coming together to decide who they are, what they want, and how they will obtain what they want. Social change will be more sustainable if the affected community owns not just the physical inputs and outputs, put also owns the process and content of the communication involved. The book argues that if any external agents wish to contribute to the process of communication and social change, they should shift their approach away from persuasion and one-way transmission of information, and instead engage in dialogue and discussion with members of the community.