Communication is an important part of your job and it is often taken for granted, when you think about it, almost everything you do calls for good communications. When you hire a new employee, good communication skills help you pick the right person and make sure the person you hire knows what the job involves. When you’re training, coaching, or evaluating an employee, you need to be clear about your expectations and sensitive in dealing with problem areas. When conflicts arise, you’ll need your communication skills to resolve the issues without creating more. The book covers all element and issues related with Information, Education and Communication (IEC) and the process of learning that empowers people to make decisions, modify behaviours and change social condition. Activities are developed based upon needs assessments, sound educational principles, and periodic evaluation using a clear set of goals and objectives. The book is useful to management trainees, research scholars, media professionals and all those who wish to develop their communication skills and wants to excel in their life venture.
ABOUT THE AUTHOR Anil K. Rai 'Ankit'
Dr. Anil K.Rai ‘Ankit’ is the senior faculty member and Head of Mass Communication Department at VBS Purvanchal University, Jaunpur (UP) since 1998. Before joining to this University of Delhi. Dr. Rai has been engaged in media studies (at Post Graduate level) and research for more than 15 years. He worked with leading media organizations in different capacities and development more than two dozen documentary films on concurrent issues. Designed weekly, fortnightly magazines. Dr. Raihas written books like: Sanchar Kranti Aur Vishwa Jan Madhyam, Dynamics of Media, Samkaleen Kavita ke Tewar, Sanchar ke Saat Sopan etc. and research papers published in different journals of national repute in his credit. Dr. Rai organized around one and half dozen seminars and workshops on different topics of media and related areas, guiding students for doctoral degree in the field of media. He is associated with different learned bodies like: South Asia Mass Communication Programming and Research Centre (SAMPARC), NUJ (I) School of Journalism and Communication, Society for Applied Development and Research (SADAR) etc. Author has obtained his master degree and doctoral degree from Delhi University, Delhi.
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