This book is focusing upon the issues related to the consumer psychology. It includes theoretically backgrounds with extensive supports of literature to enumerates the 'enigmatic mind of the Indian consumer. It is an attempt to know elaborately glimpses of the consumer as buyer and as user about those things, which, we all as consumers uses regularly in our life…
ABOUT THE AUTHOR Hitesh D. Vyas
Dr. Hitesh D. Vyas is a senior faculty and Head, Department of Business Management at M.J. College of Commerce, Bhavangar (Gujarat) since more than 14 years. His area of interest is marketing and specially consumer behaviour. He has contributed at various International and National level academic events. He has good number of published papers. He is a recognized Guide and has four research activities on his credits. He has received many awards. He renders his services as a consultant.
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