When an organization voluntarily seeks to transfer some of its resources to help the needy, it indulges in corporate philanthropy. This book chronicles the role of charitable organisations over the past few decades, with articles on corporate social responsibility and strategic philanthropy. Cases on this subject include companies such as CISCO, Tata Steel, Dr. Reddy’s Foundation, Coke and Maruti Udyog.
ABOUT THE AUTHOR E. Mrudula
E. Mrudula holds PGDBA in finance from the ICFAI Business School, Hyderabad. She is currently working as an Associate Consultant at ICFAI Books, an affiliate of the ICFAI University. She has been a regular contributors of articles and case studies to various publications of ICFAI University Press. Her areas of interest include security analysis, project management and human resources.
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