With the pressures on companies increasing, many of them have fallen by the wayside, such as Enron, WorldCom, Kmart, Adelphia and Parmalat. But there are companies that did a complete turnaround to become profitable such as Nissan Motors, P&G, Marks & Spencer, and IBM. How these companies became profitable, as well as powerful insights into corporate turnarounds and case studies figure in this book.
ABOUT THE AUTHOR C.S.V. Ratna
CSV Ratna is associated with ICFAI Press as an Analyst. She holds MBA (Marketing) from IBS, an affiliate of the ICFAI University. She is also the Consulting Editor of the ICFAI Journal of Services Marketing. She has contributed articles to magazines such as Chartered Financial Analyst, Marketing Mastermind, Advertising Express, Global CEO, Effective Executive, and Best Books.
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