This dictionary is ideal for graphic arts professionals, printers and publishing and those who must communicate accurately with customers, supplies and colleagues, covering the entire graphic communications field. This is a comprehensive guide to international development in graphic design. From pre-industrial printing presses and medieval typography to graphics and avant-garde stylistics, a wealth of entries elucidate technical terms, media, advertising, corporate identity, posters, packaging, and magazine and book design-placing graphic design in the wider context of the history of fine art and illustration. Here is an indispensable reference work for students and designers that will fascinate anyone interested in the interaction of word and image and the communication of ideas.
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