Insurance products are on the rise and so is the knowledgeable customer. The demands of the customer for flexibility and better service has led to the need for CRM in Insurance. The book explores how the insurance industry must live up to customer expectations to succeed.
ABOUT THE AUTHOR V.V. Gopal
V.V. Gopal (b.1962) is a commerce graduate and holds a Post Graduate Diploma in Management from IMT, Ghaziabad, with specialization in Finance and Marketing. His career spans over 15 years in the areas of business development, marketing of financial products and identifying and developing new markets at ITC and Karvy Consultants. He was also associated with GITAM (Visakhapatnam) as a visiting faculty for over two years. His special areas of interest include finance, business strategy and general management. Presently, he is a Faculty Member with ICFAI Books, an affiliate of the ICFAI University Press.
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