Today, Tourism has become one of the largest and fastest growing industries accounting for nearly 700 million people traveling all over the world and spending more than 7-4 trillion US dollars. Besides promoting people-to-people contacts, ethnic and cultural understanding, mutual appreciation and co-operation and thereby promoting peace, tourism provides unlimited opportunities for employment generation, social and economic unpliftment of the people and contributing to the economies of the nations. The present book is a pioneering effort by the author based on extensive reading, research and analysis of interviews of tourists, hoteliers, tour guides, local people, government and private agencies and his own experiences of implementing ingenious management practices that yielded positive results. The author introduces the concept of ‘Cultural Tourism Management’ that can go a long way in propagating Indian cultural ethos abroad, and preserving and developing our cultural heritage in a manner that it can be effectively utilized for the growth of tourism in India, through aggressive marketing and efficient management practices. The suggestions and recommendations made by the author in this book will help the government and private agencies in evolving strategies for turning cultural tourism into a powerful engine for the economic growth of the country.
There are no reviews yet.