Customer Relationship Management in Retail Banking

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Customer relationship marketing is a practice that encompasses all marketing activities directed toward establishing development and maintaining successful customer relationships. The focus of relationship marketing is on developing long term relationships and improving corporate performance through customer loyalty and customer retention. Customer Relationship Management CRM as the name suggests the primary focal point is placed on the customer. The key objective is to increase customer value over time by increasing customer loyalty.

If a company develops better customer relationships, it also improves business processes as well as its profits. In general CRM is a more efficient automated method used to connect and improve all areas of business to focus on creating strong customer relationships. All forces are coupled together to save improve and acquire greater business to customer relationships.

ABOUT THE AUTHOR D R Joshi

Data Ram Joshi, is a leading expert on brand management with over fifteen year experience in consulting and training. He has worked with leading Companies and governments, and is well known for his practical and result Oriented approach. His areas of research interest include Banking e-commerce and hi-tech branding. He is author of many out standing books on Banking & Finanacial Managerat and has Contributed Learned articles in professioal Journals on Various topics such as corporate charisma, Strategic positioning, hi-tech branding and Customer care, and is a highly Soughit after event and conference speaker. He is currently Living in Himachal- Pradesh.