This handbook is a marvellous introduction to the world of social media. It not only demystifies and deconstructs the jargon but provides step-by-step guidance on how to make social media work for you and your brand.
Whether one likes it or not, social media are here to stay. In this age of high-speed Internet and mobile communication, if you are a professional or an entrepreneur, and are not using social networking sites for creating brand awareness, you are missing out on the chance to stay abreast and to forge ahead of the competition!
The Internet has moved the control of brands into consumers’ hands, and that is posing new challenges for brand owners. What it means is that today, brand owners either need to have more people speaking positively about the brands or have fewer people speaking negatively. In both cases Social Media play a crucial role.
Social Media provide a hangout for people where they can informally and anonymously, if they so wish, share everything about their lives. They talk about their tastes and preferences for various products, they rave, they rant, they divulge private information (which could be used to understand consumer behaviour by a keen marketer), they seek an audience, they are actors, they build their personal homepage, they market themselves (Linked In), they direct movies (You Tube), they become age experts (Blogs)… the list is endless.
Social Media are a base for businesses to pick up online conversations and turn them into leads.
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