Media are the storage and transmission channels or tools used to store and deliver information or data. The beginning of human communication through artificial channels, i.e. not vocalisation or gestures, goes back to ancient cave paintings, drawn maps, and writing. In the last century, a revolution in telecommunications has greatly altered communication by providing new media for long distance communication. Modern media technology has made communicating increasingly easier as time has passed throughout history. Today, children are encouraged to use media tools in school and are expected to have a genera! understanding of the various technologies available. The internet is arguably one of the most effective tools in media for communication. Tools such as e-mail, facebook, etc., have brought people closer together and created new online communities. More technologically advanced societies have access to goods and services through newer media than less technologically advanced societies. This book encourages readers to think critically about the modern media and its effects on society and also provide them with a thorough understanding of how the media technologies develop, operate, converge and affect our greater society.
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