If you’re one of the many professionals who hate selling themselves and their firm’s services, but recognise you have little option, this book has been written for you. Kim Tasso specialises in the professional services sector, with over 20 years’ marketing experience. Her book provides a valuable overview of a wide range of marketing and selling concepts of relevance to the professions. There are many books on marketing for the professions and even more on selling skills in general, but there has never been anything on selling for the professions- until now. Packed with practical advice, tips, hints, sample plans, checklists and questionnaires, here is a truly expert guide to selling and account management specifically designed for all professional firms and advisers.
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