E-Banking in India: The Paradigm Shift

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Over the past decade, there has been a paradigm shift in the way the Indian banks have been functioning. From being branch centric, they have become technology centric, thereby enabling e-banking. In turn, e-banking has helped banking become customer-oriented and totally demand driven by offering customers highly focused services and products. However, this technological revolution in banks meant that older employees be reoriented and re-trained, besides banks having had to spend huge amounts of money on technology. But today, customers demand automated banking due to its many conveniences. This book is a comprehensive compendium of contemporary e-banking practices in India.

ABOUT THE AUTHOR Jayshree Bose

Jayshree Bose is a first class postgraduate and National Merit Scholarship holder from Calcutta University. She has had a prolonged career in the Mumbai media circles with national financial dailies such as Business Standard and Financial Express and magazines such as Businessworld. She served there for over 16 years in senior capacities such as Associate Editor and Assistant Editor, and has been a prolific writer on topics related to banking, insurance and the economy, which are her prime areas of interest. During her tenure at Mumbai, some of her articles led to a series of financial sector reforms. She was earlier a consultant with the Institute for Financial Management and Research (IFMR), an ICICI Bank-sponsored Business School and Research Institute at Chennai. She has also written and edited books on banking and finance for KPMG and Jardine Fleming and brought out special issues of the Indian Banks' Association (IBA) Journal on a turnkey basis. Jayshree Bose is now a Faculty Member-Consulting Editor with Icfai Books, a division of the Icfai University Press, where her work involves writing articles and editing books on her special areas of interest such as banking, insurance, the economy and business strategy. She is also a regular contributor to professional magazines on insurance and banking.

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Bibliographic information

Title
E-Banking in India: The Paradigm Shift
Author
Edition
1st ed.
Publisher
ISBN
8131404722
Length
280p.
Subjects