The global access offered by the internet to everyone, who is connected, expands the market reach of a company beyond its geographic location, as anyone at any corner of the globe can transact business with the company throughout the whole world. The present book includes all dimensions of e-commerce such as concepts and frameworks of e-commerce and presents practical methods for designing and developing a strategy for e-commerce. The work also provides good methods for security of the e-commerce and has good discussions about mobile commerce as a new challenge.
ABOUT THE AUTHOR Mohammad Mahmoudi Maymand
Dr. Mohammad Mahmoudi Maymand is a member of the Faculty of the Department of Management, Payam-e-Noor University, Tehran, Iran. He got the First rank in his MBA from Shahid Beheshti University, Tehran, Iran. He obtained his Ph.D. degree in the field of Strategic Management from Panjab University, Chandigarh, India. He has good advisory experience in big organizations in field of management and marketing and research and teaching experience in several universities in the field of strategic management and international marketing. He is also author of another new book on ‘Electronic Commerce’. He has published a number of research papers/articles on different subjects in various books, journals of repute and has contributed many papers at various national and international seminars/conferences.
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