Elements of Fashion and Apparel Designing

The book is an attempt to give you the real flavour of the garment making industry. Hopefully a "reality check" about what a job feels like, especially in wholesale, manufacturing, designing, and private label product development. More jobs of the future, including buying, will require a working knowledge of the technicalities of apparel product development. A general but practical "how to" when it comes to developing and producing a line of clothing. Our attempt is not just to show you the steps but to show how to do these steps, from the first concept through the retail marketplace. We have beefed up the section on research so that students can easily pursue areas of specific interest. We also let you in on a few of the dark little secrets that exist in the wholesale-retail relationship. The book will give you the big picture with sufficient detail to be able to decide if this field is right for you, with an up-close look at apparel product development. Put subsequent specialized fashion and garment construction courses into perspective. Serve as a commonsense (rather than glamorized) foundation for a fashion career.