Problem of rural growth cannot be fully solved unless rural marketing is improved. Doubtless it is said that a national farmer keeps his one eye on the plough and the other on the market. Marketing comprises all operations involved in the movement of farm produce from the producer to ultimate consumer. Thus it includes the operations like collection grading, processing, preservation, transportation and financing. This book highlights various issues related to rural marketing and challenges being faced by it in this era of globalization today.
ABOUT THE AUTHOR Alok Satsangi
Alok Satsangi, after spending couple of years in the corporate world, where he held respectable positions, with NIIT Smart Serve & ITC Infotech Later Mr. Satsangi, took to teaching management students. In the lat five years he has taught at Jaipuria Institute of Management, Vasunndhra, Ghaziabad as a core faulty and as visiting faculty at SRC, New Delhi, LCM, Rohini & NCPE, Noida. Currently he is working as a core Management faculty NSB School of Business, New Delhi. He is also taking care of the corporate relations of the college. He Specializes in Marketing and Human Resource Management. He has organized National Seminars, served as a member in many professional bodies, and is a trainer for personality development with many agencies. He has published couple of research papers and at present pursuing research.
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