The book is a collection of seminal essays on the sociology of communication, penned by India’s noted social scientist. Written for different audiences over a period of time, these essays elaborate some of the key concepts introduced by the author in the area of sociology of communication. The book proffers analysis of the impact of the ongoing communication revolution in sociological terms in the context of processes of modernization and globalization, and the task of nation building in the developing countries of the world, with particular reference to India. The author forcefully argues that becoming part of the global village does not imply corrosion of cultural identities. The world is a global village only in the sense that countries and cultures have come closer and that most societies of the world have become, in the process, multicultural. Modernization has caused the unintended, but functional, consequence of resurgence and revival of tradition. Cultures have shown their resilience and have survived the onslaught of technological changes. Societies have evolved a veritable symbiosis of tradition and modernity. At the same time, modern technology has contributed in the developed world a process of lobotomization dumping down of the young populace, traces of which are now being seen in the relatively developed sections of the developing world as well. These thought-provoking essays, though couched in sociological theory, are written in a jargon-free language to attract a wider readership. They are sure to inspire young social scientists to take tips from it and carry out further research using the suggested framework.
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Entering the Global Village: Essays on the Sociology of Communication
by Yogesh Atal
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ABOUT THE AUTHOR Yogesh Atal
Yogesh Atal (b.9 Oct. 1937) has had a long and distinguished career, first and UNESCO's regional Adviser for Social and Human Sciences in Asia and the Pacific, and then as its Principal Director in charge of co-ordination of work related to the World Summit for Social development help in Copenhagen in 1995. He also collaborated with the International Social Science Council in developing its Programme of Comparative research on Poverty (CROP). He is author and editor of numerous books and articles, including, The Changing Frontiers of caste, Local Communities and national Politics, Social Sciences –the Indian Scene, Building a nation, Indian Sociology from where to where, understanding the Social Sphere: The Village and beyond (co-editor), Mandate for Political Transition and the Poverty Question: Search for Solutions.
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Bibliographic information
Title
Entering the Global Village: Essays on the Sociology of Communication
Author
Edition
1st ed.
Publisher
Rawat Publications, 2008
ISBN
8131602095
Length
204p.
Subjects
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