Enterprising Entrepreneurship: Concepts & Guidelines

Entrepreneur is the central figure of economic activity. Amidst plenty of literature available on the theme the present work is designed as an ideal handbook/companion for the users-students, researchers, teachers, management professionals, policy planners and individual entrepreneurs. Packed with facts and figures supported by various case studies, this book consists of the following chapters: Enterprising Entrepreneurs: An Overview; Entrepreneurs: Theories and Origin; Entrepreneurial Organisation and Performance Appraisal; Types & Motivation; Various Factors Affecting entrepreneurship; Entrepreneurship in Indian Context; Strategies of Entrepreneurial Bargaining; Developing Entrepreneurship Among Rural Women: Issues & Problems; Summing Up etc. An exhaustive bibliography and Glossary of relevant terms are an added feature.