Market share is irrelevant. The world is abundant and there’s room for everyone to succeed. You can actively profit from your competitors’ success. Honesty, integrity and quality are far more important than quick profits – the Golden Rule actually works in business. As you create value for others, you build value in your own business. The most important sales skill isn’t even about selling. In his fourth marketing book, Shel Horowitz demands high ethical standards from companies that want long-term success in the 21st century.
ABOUT THE AUTHOR Shel Horowitz
Shel Horowitz is a popular lecturer and radio-teleseminar guest who has spoken to business, nonprofit and consumer audiences across the USA ad around the world. Four of Shel’s six books are on marketing, as are many of his 1000 + articles. He’s also written thousands of marketing documents for himself and his clients. Now, for over twenty years, he’s helped businesses, nonprofits, individuals and community groups refine there marketing strategy, make the most of free and low-cost marketing opportunities and save money in traditional advertising. With his wife, Dina Friedman, and children, Alana and Rafael, he lives in a historic farmhouse in Hadley, Massachusetts.
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