Event Management

This book explains how to build image recognition through sponsoring diverse sizes and types of events ranging from entertainment to sports. It covers every stage of marketing, logistics, finance, concessions and public relations. It covers all the skills students will need to become a successful event manager. They will learn how to design, plan, market and stage of event. Students will also learn how to manage staff and staffing problems, and how to ensure the safety of everyone involved. The book covers important information about legal compliance, risk management, financial control, and way to evaluate the success of an event. This is the essential guide for anyone who needs to know how to organize a special event, a festival, a celebration party, a media launch or an annual fete. The text contains clear, step by step guide including planning, budgeting, marketing and organization; a wide range of informative case studies from around the world. The author's combination of industry experience and academic makes this an ideal book for students teachers and professionals.