Are you ready to face the media? When the media wants to talk to you, you can't run and you can't hide. All you can do is prepare. Media interviews can be intimidating. Facing the unknown can be unnerving. The root cause for fear is that you exercise no control. Remember, you have zero control on what the media asks. But you do have 100% control over what you answer. But for that you need to know how. How will you be perceived? What key messages do you want to convey? What pitfalls must you avoid? How best can you create appropriate sound bites? Most important, how can you say what you want to say and say it effectively – with poise and confidence? It all distills down to this: what the media wants to know, what you want to convey and how to manage the interface so that, in the tightly edited version that will finally appear, your message gets through loud and clear. New York-based TJ Walker is one of the world's foremost authorities on Media and Presentations skills training and President, Media Training Worldwide (MTW). Within four years of MTW's launch in India, Ravi Shyam, CEO, has worked with over 400 senior spokespersons and Captains of Industry from companies like Hindustan Unilever India, Unilever Sri Lanka, Unilever Bangladesh, Ernst & Young, Essar Group, BASF, Novartis, Monsanto India, Castrol, JMMorgan Stanley, Actis, UTI (AMC), Godrej Group, Raymond Group, JM Financials, HPCL, Hexaware, Mastek, KPIT Cummins, Aftek, Thomas Cook, Medreich, Johnson Matthey, Medtronic, IndianOil Tanking, Welspun Group, GMR Group, Apeejay Surrendra Group, Mahanagar Gas, Asian Paints and BOCI (since acquired by Linde AG).
ABOUT THE AUTHOR Ravi Shyam
Ravi Shyam, Director of Media Training Worldwide – India Division has more than 25 years experience in the various market segments which include Banking, Finance, Pharmaceuticals & Health Care, Textiles, Electronics and Lifestyle products, retailing and more. In the course of his career, Ravi has accumulated a wealth of experience in honing perspectives in the areas of corporate imaging to brand equity building. As a senior strategic communications consultant in the industry, Ravi's resume encompasses an interesting mix of multinational corporations on the one end of the spectrum and family-owned Indian businesses on the other. Working in such a global, multi-product, multi-divisional and multi-cultural environment has honed his skills in the areas of macro and micro-perception management, inter-personal management and cross-border alliances. Ravi earned his Bachelor of Arts in English Literature and Psychology from Bombay University. He then went on to earn his Post Graduate Diploma in Mass Communications from Bhavan's College of Mass Communications & Journalism. Ranking 2nd all-India he also holds a Bachelor of Law Degree from Bombay University and is a Certified "Assessor" on Arthur Andersen Competency Mapping System. His international exposure includes participation in intensive training programs conducted by Media Training Worldwide in New York as well as other programs conducted by France Telecom (Paris), GCI (New York), GCI (Hong Kong), Philips NV (Eindhoven, The Netherlands), Philips NV (Groenendahl, the Netherlands), Bayer AG (Leverkusen, Germany) and Bayer AG (Monheim, Germany).
ABOUT THE AUTHOR TJ Walker
TJ (Timothy John) Walker is a media trainer and presentation coach who specializes in helping senior officers of public corporations become better communicators. He began media training in 1984 and has since trained top executives with Charles Schwa, EMC, Ernst and Young, Goldman Sachs, RLI Corp., Summit Technology, NBTY, Inc., TransAct Technologies, and American Science and Engineering. Before specializing in training corporate officials, Walker trained everyone from the US Auditor General to members of the Osmond family to the star of the "Attack of the Killer Tomatoes" movies. A communications industry leader, Walker has interviewed more than 500 hundreds public relations and investor relations professionals regarding industry trends and issues. A media columnist, Walker writes "The Quote Doctor" column each month for Investor Relations Magazine, the number one trade publication for the investor relations industry. As a media/presentation coach, Walker has extensive experience in every medium. Walker has been a guest or host on more than 2000 radio/TV news/talk programs. Books from this author - Facing The Media
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