The process of deciding on the aims of the organization is at the heart of educational management. In some settings, aims are decided by the principal, often working in association with senior colleagues and perhaps a small group of lay stakeholders. In many educational organizations, however, goal setting is a corporate activity undertaken by formal bodies or informal groups. Educational organizations’ aims are strongly influenced by pressures from the external environment. Many countries have a national curriculum and these often leave little scope for them to decide their own educational aims. Institutions may be left with the residual task of interpreting external imperatives rather than determining aims on the basis of their own assessment of student needs.
The efforts in this book have been aimed at articulating and systematising the definite conceptual core of management. Several factors have guided efforts to this end. First, emphasis has been put on contemporary development of this field of knowledge without neglecting older contributions that have proved their worth over the years. Second, emphasis has been put on those topics which are believed to be rich in their applications for managers and their organisations not only as guides to immediate actions but in their potentials for guiding the managers for actions in future. Third, the book also incorporates the latest management practices in Indian context so that the readers can appreciate how Indian organizations are applying various concepts developed in the field. Thus, it is expected not only to serve the purpose of the management students but also to be equally useful to practising managers, particularly those who have no formal education in management and who wish to update their knowledge in the field as learning is a continuous process.
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