Fundamentals of International Business Management

This book interweaves the concepts of the guidance on globalization, international management and the matrices of international business that many books on the market treat independently. It clarifies and explains culture, cultural misunderstandings and cross-cultural interactions. It is for managers seeking to drive in the global economy. This book focuses on managing global organizations, proving a basis for understanding the influence of culture on international management and the key roles that international managers play. It clearly shows how to develop the cross-cultural expertise essential to succeed in a world of rapid and profound economic, political and cultural changes.