The term mass communication was coined in 1920 with an advent of nationwide network of radio, newspaper and magazines which were circulated among masses. It is also describes the academic study of the way. People and group release messages to the large audience. Mass communication studies the uses and effect of the media by many as opposed to the study of human interaction as in other communication context. It needs to know the concept of communication.
The book Fundamentals of Mass Commutation, presents and overview of social and communication roles of the various channels of media. It is essential to know the strength and weakness of these medium of mass communication. If require to asses the relevance of media in society.
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