Future of Mass Communication

by Akshay Kumar Nayak, Pushpendra P. Singh

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India is a land of a fairly successful mass communication and relevant communication technologies. This is despite the fact that the mass media, individually and collectively, is below the UNESCO”S diffusion figures of the minimum norms-less than one-quarter in case of copies of dailies, four-fifths in the case of radio receiving sets, one-sixth in the case of TV sets and two-fifths in the case of cinema seats-and notwithstanding overstraining federalism and the millions of people living below the poverty line. That is because the country and government, people and interests concerned have learnt to resort to three courses:

(i) the adoption of multi-media and relevant technology approach;

(ii) the adoption of satellite communication and broadcasting, electronic printing and digital technologies in communication & telecommunications so as to cut short the long transition involved in terrestrially covering up the existing gaps in communication and extension systems; and

(iii) the inculcation or encouragement of the spirit of innovativeness, open-minded-ness, indigenousness, decentralization and localism which have all marked out communication system all though.

The Book titled "Future of Mass Communication" has been brought out with the main objective of enlightening the readers regarding news communication technologies, educational and training media besides government and non-government media organisations.

We are sure that this book will be quite useful to the students of Bachelor of Journalism and Mass Communication (BJMC) and of Master of Journalism and Mass Communication (MJMC) besides researchers under going M.Phil. and Ph.D. Degree programmes.

ABOUT THE AUTHOR Akshay Kumar Nayak

Prof. (Dr.) Akshay Kumar Nayak, Director, School of Computer Sciences, Indian Institute of Business Management, Patna has authored 22 books and 78 technical papers in magazines and journals in the areas of computer science and information technology. He is the former National Chairman (Data Security), Computer Society of India and associated with more than 20 technical and professional bodies in different capacities. He has been associated with 35 universities and institutes of national and international repute for the purpose of academic evaluation. He has organized many national and international conferences and seminars and associated as the expert member of many Government and statutory Bodies. He has been recently felicitated by the Prime Minister of India during the Indian Science Congress.

ABOUT THE AUTHOR Pushpendra P. Singh

Prof. Pushpendra P. Singh has been teaching journalism and mass communication for the last 15 years at Makhanlal Chaturvedi National University of Journalism, Bhopal. He has been editing different journals and encyclopaedic volumes on media management besides advising many national and regional newspapers with a view to enabling them to reach the grassroot levels. Prof. Singh has the credit of leading the team of young and bright students of journalism and mass communication for taking them to different newspaper establishments all over the country for ensuring training to the students in the areas of news agency journalism, news reporting, page making, newspaper management, film and radio / TV production, electronic media etc.