Growth is necessary for survival. In these times when competition is fierce and survival is difficult, it is necessary and essential for companies to adopt strategies for growth. There has been a change in ways people do business, the laws of the land keep on taking new shape and meaning, everyday a new concept and business idea is born, the customers have taken the driving seat of business and the immediate and remote business environment have become more harsh and the brunt of all these and other factors cannot be taken single handedly by a CEO of a company. If he or she has to grow and survive he has to solicit participation of all his people in the process of growth. One of the most effective ways of doing so is through Quality Circles (QCs). The heat of business environment should be felt by one and all across the company which riggers the need for participation for growth and survival. The book describes quality circle way of participation for growth. The book covers concepts of quality circles, behavioural aspects and group dynamics of QCs. Attitudinal issues related to quality function and role of QCs, functional structure of QCs, working of QCs and various techniques used in QCs.
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