Health Tourism and Ayurveda

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This book attempts to provide a fresh perspective on the emerging trends in health tourism based on Ayurveda. The inherent strengths the country has in this field will help it to become one of the prominent health tourism destinations in the world thereby offering immense monetary benefits. The variety of topics covered includes health management on an Indian and international perspective, basic principles of Ayurveda, impact of Ayurvedic tourism on economy, society, environment etc. The book also focuses on the various resources and facilities for Ayurvedic tourism. It exclusively deals with Panchakarma and its allied procedures. Effort has been put to give a clear picture on Kerala’s strengths in promoting Ayurvedic tourism. A detailed discussion on the ethical, legal and regulatory issues emerging out due to the rapid growth of Ayurvedic tourism is another feature.

ABOUT THE AUTHOR Robinet Jacob

Dr. Robinet Jacob is the Head of the Department of Travel & Tourism Management at Pazhassi Raja College, Pulpally, Kerala, which is affiliated to Calicut University. He holds MTA and M.S. (Psychotherapy and Counseling) degrees. He obtained his Ph.D. degree from HNB Garhwal University. He has also passed both IATA-UFTAA Advanced and Standard courses. He is presently a Member, Board of Studies in Kannur,and Mahatma Gandhi Universities. He is also a Member in the Faculty of Commerce & Management Studies, Kannur University. He has edited a book titled "New Facets of Tourism Management" in 2005. He came up with a book titled "Indian Tourism Products" during the year 2006. He has contributed several papers and articles to journals and at conventions and conferences in the travel and tourism industry.