Healthcare Management: Country Perspectives

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The changes in demography and a shift in the socio-economic profile of consumers have led to a transformation in the global healthcare industry. This has created the need for "corporatisation" of healthcare services and to look for ways to sustain healthcare service providers in the global market. These needs have consequently led to a rise in the standard of service and price. Private healthcare providers have redefined healthcare, especially in developing countries. This book captures the different aspects of healthcare management in developed nations and emerging economies.

ABOUT THE AUTHOR Keka Lahiri

Keka Lahiri is an MBA from Calcutta University with specialization in Marketing. She has around ten years of experience in industry as well as academics. At present, she is working as a Consulting Editor Icfai Business School Research Centre, Kolkata. She has exposure in various areas like Sales and Marketing and Customer Service, especially in the area of Services Marketing. Her research interest lies in various issues of services marketing and HR policies and practices in the service industry as a whole.