The Indian healthcare industry has moved on from being a reactive industry to a proactive one. With better medical facilities, cross-discipline treatments and alternative modes of treatment, the medical scenario is in innovative mode. While offering a spectrum of services, hospitals rely a great deal on technology-something doctors and patients are taking to in a big way.
ABOUT THE AUTHOR K. Suresh
K Suresh (b. 1967) is a mechanical engineer and an MBA from Osmania University. He has eleven years of work experience in industrial marketing, business journalism and as faculty in a business school at Hyderabad. During his stint in business journalism, he covered launch, distribution, promotion and other marketing issues of several products across different categories. His areas of interest are advertising, marketing strategy and rural marketing. He has been a regular contributor to ICFAI magazines on marketing and advertising. At present, he is working as a faculty member at ICFAI Books, an affiliate of the ICFAI University. He has edited several books published by the ICFAI University Press.
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