Horticultural Marketing: A Resource and Training Manual for Extension Officers

The book describes an introduction to horticultural marketing in chapter 1 and chapter 2 gives examples of successful horticultural marketing case studies. The book then covers the three stages in horticultural marketing projects. Research and analysis are discusses in chapter 3 and decision making and agreeing on an action plan in chapter 4. Chapter 5 discussed some of the many different actions, activities and functions which can help to resolve marketing problems. Chapter 6 concludes the manual by setting out some of the most common mistakes that have bedeviled marketing projects.