Hospitality Marketing and Management is a book written specially for a person already engaged in the hospitality business or preparing to enter at any level, as an employee or as an entrepreneur. It gives a complete and comprehensive idea about the management and marketing aspects of the hospitality business which now takes on added importance with the emphasis on the development of tourism to the maximum and creating new destinations all over the country. It is written in clear, easy-to-understand language so that readers will have no difficulty in comprehending and understanding the knowledge and information contained in it and use it to their own benefit in a number of ways. It can thus be seen that the book will be useful for all those engaged in the tourism and hospitality business, teachers and professionals and students who have opted for this challenging career and are determined to make a success of it.
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