This book on “Hotel Front Desk Management and online Services†deals with the importance of front office management and its overall role n the tourism, hotel and hospitality industries. Both subjective and application aspects of hospitality, front office management are covered in this book. Sufficient case studies are dealt in detail. On theoretical and conceptual side, themes like costume relationship management, property management, yield management, revenue management and auditing have been discussed. Major areas of hotel front desk management which have been dealt in detail in this book include components of front office and virtual office, sales force automation, customer care and relationship support office, guest service, internet service, hotel reservation and pricing. Better front office management and increased online services are key to the success of hospitality industry worldwide.
ABOUT THE AUTHOR Ratandeep Singh
Ratandeep Singh is Senior Consultant in Hospitality Services, a well-known infrastructure development and consultancy organization in the tourism sector in India. He holds an MBA from the Indian Institute of Management, Kolkata and has worked for over twenty years with leading hotel chains. He has also obtained a Degree in Proficiency in Purchases from the Luceme School of Travel Management, Switzerland. He has been associated with the HTC publicity and promotion campaigns and has also served as Adviser (Information) to the Tourism and Hospitality sections of international trade fairs in Singapore and Bologne, Italy. He has contributed several papers and articles to journals and at conventions and conferences in the travel and tourism industry. His most widely read paper on “Linkages in Infrastrcutural Development in Tourism industry†has been accepted as standard teaching material in schools and institutions.
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