How to Develop and Maintain Quality

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In business, ‘quality’ is much more than a word to describe how good your product or service is-it is a broad term, covering a whole range of important systems and disciplines. Quality improvement is integral to running a business is integral to running a business in smart way. Quality can give the business a competitive edge and can help you to keep and gain more customers. It is important for you to have the right attitude towards quality in your business. You may want to look at using some form of outside confirmation of the quality of what you do. This book will help you workout how to improve the quality of the business. It provides all information needed by you about quality-how to achieve it, how to measure it, how to develop it and how to maintain it. it explores all aspects of quality, from quality of goods and services to the processes that are necessary to develop and maintain quality.

ABOUT THE AUTHOR Michael E. Allen

Michael E. Allen is a master of strategic marketing management. He has over 18 years of experience inthe marketing profession. He has worked with multinational companies in variuos capacities including consumer products, health care, computer software and hardware, retailing, financial services, advertising and direct marketing. His consulting experience focuses on the areas of marketing strategy, marketing planning, advertising and marketing research.

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Bibliographic information

Title
How to Develop and Maintain Quality
Author
Edition
1s ed.
Publisher
ISBN
8183820166
Length
x+115p., 22cm.
Subjects