Advertising and other types of promotional messages are used to sell products and services as well as to promote causes, market political candidates, and deal with societal problems. To advertise and promote products or services effectively in today’s business world, it is essential that one should have a thorough understanding of the business environment and innovative ideas to use modern technologies for his/her job. This book provides succinct guidelines, useful tips and thought provoking ideas for effective advertising and promotion of one’s business. It explains how to create, manage and produce cost-effective advertising, publicity, brochures, catalogues and public relations events. This practical guide will be an essential reading for anyone seriously considering the success of their business.
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