Experts from fields like arts, culture, industry, commerce and academia have all paid attention to the issue of leisure & pleasure in the world. They have long understood the need for incorporating entertainment in all the abovementioned fields in order to reach out better. They have emphasized the fact that entertainment trends are serious business for any organization, not just for those within the industry alone. Entertainment impacts global economics and society to an unbelievable extent. The changing shape and nature of work and non-work life fundamentally frames the people’s engagement with entertainment, thus making the interplay of leisure and beneficial experience vital. With the popularity of digital and themed entertainment at an all-time high, the makers have responded by diversifying. No longer is it just a race to offer the biggest shows, the fastest rides and the scariest roller coaster. New and creative ways are being constantly devised to entice customers so that they can optimize their entertainment hours and money. The qualitative difference in today’s entertainment technology landscape is that innovation is becoming the domain of end-users and is being guided by human needs, creative expression, social activities and intellectual pursuits rather than sales goals, quarterly profits, corporate research agendas and marketing initiatives. All this and more form the basic theme of this book.
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