This book titled International marketing in tourism encompasses research papers that discuss the trends in airline, tourism, hospitality and destination marketing. The current trends in marketing are worth discussing form both academic as well as industry perspective. Here focus has been given more on to information and communication technology influence in travel and tourism industry marketing, along with some other emerging concepts in travel, hospitality and destination marketing, at the national and global level. All those who deal with management and marketing of travel, hospitality and tourism organizations, including destination mangers and marketers will be benefited by his book. In addition students of various subjects such as management, marketing travel and tourism and hotel management constitute the other group of beneficiaries of this book. Researchers, planners and policy makers in area of tourism can also use this book for reference. The content is divided into three sections with separate focus. The first section mainly consists of papers that can describe various aspects of New age marketing in tourism, particularly with IP orientation. Also it introduces some relevant trends in tourism marketing, the following section consists of papers that discuss emerging trends in marketing in various sectors of the tourism industry such as airlines, intermediaries and hospitality industry. The third is structured in a way to get a comprehensive idea on latest trends in marketing of tourist destinations. Variety of topics are discussed in this section. Overall, by introducing this book, an attempt has been made to discuss various aspects of contemporary marketing in travel and tourism industry, with more focus on ICT application.
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