Investment Decision-Making Process by Employed Women

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This book is an attempt to understand the perceptions and behavioural issues regarding the investment decision-making process by employed women in India. Gone are the days when women were known only for their iconic role within the family. Now their presence is felt in almost all the professions in the world. With the changing role of Indian women, there is every possibilities that decision regarding investment with their surplus parameters of the investment instruments, degree of risk taking capability and influence of others like husband, family members, friends and colleagues. This book offers factual data about the perception of employed women about different investments avenues as well as the influence of others on their decision regarding investment. This book would be a valuable assets for academia, researchers and students to know the attitude of typical Indian women relating to their investment decisions.

ABOUT THE AUTHOR Bishnupriya Mishra

Dr. Bishnupriya Mishra obtained her B.Com (H), M.Com., M.Phil., Ph.D., D.Litt, from Utkal University, Vani Vihar, Bhubaneshwar, PGDFM (IGNOU) and DCA. Dr. Mishra is a Reader in the Department of Business Administration, Regional College of Management, Bhubaneshwar. She has published a number of articles in reputed national and international journals. She has successfully guided many PhD. scholars and has over 25 years of teaching experience in Management. Her areas of interest include Financial Accounting, Cost and Management Accounting, Security Analysis and Portfolio Management, International Finance, Derivatives, Risk Management and Banking and Insurance and financial Market.