Dell Inc., is one of world’s largest computer hardware companies with nearly 80,000 employees across the world. Dell Inc., was founded by Michael Dell on November, 1984 at Texas, United States. Under the leadership of Michael Dell, Dell has grown from a small PC maker to a giant hardware company. His strategy made Dell align its business well with the computer technology market boom and eventually, Dell has become the market leader. It gained its competitiveness in the market place through its innovative business model, technology innovation, product innovation, supply chain management, and customer management. Dell has adopted an innovative business model which contributes to its exceptional growth and success. Its success in the global market is primarily because of its state-of-the-art and well-planned operational strategies and business model. Dell’s business strategy was focusing on low cost, quick delivery, and customer service. Dell realized the importance of supply chain management trend in the initial stage itself and became one of the most successful PC companies in the world by putting emphasis on its supply chain, orchestrating its build-to-order and direct sales strategies. It has developed its supply chain strategy which integrates the entire operation including supplier management, manufacturing, customer delivery, inventory management, logistics, etc. Michael Dell’s innovative direct-sales strategy together with efficient supply chain management has been successful in allowing his company to sell computers at competitive prices.
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