IUP on Entrepreneurship in India

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Today there are massive changes or shifts happening in the world. The major shifts are globalization, the rapid pace of change of technology, the creation of new markets in India and China, changing demographic profile of the world, changes in the regulatory regime and increased consumer power. These are creating opportunities for innovation, business and wealth creation and India is well placed to take advantage of these knowledge-driven opportunities and is now on the threshold of creating world class units. Entrepreneurship is critical in determining a country’s economy. India’s accelerated growth, post-liberalization, highlights the importance of entrepreneurship and new units in creating employment. This growth has spawned a new breed of young entrepreneurs, particularly in the new sectors. The entrepreneurial spirit is leading to a plethora of start-up companies, new ventures and managing an independent business. In the wake of the present dynamic changes a study of entrepreneurship in India and successful Indian Entrepreneurs has gained immense prominence. This book "Entrepreneurship in India" is a study of Indian Entrepreneurs, their entrepreneurial motivations and an analysis of their success in India. It presents various cases and experiences of entrepreneurs to establish the importance of entrepreneurship and the need to provide assistance to the new generation of entrepreneurs. The book examines the successful entrepreneurs’ vision and passion in terms of spotted opportunities, accessed resources, elaborate plans, entrepreneurial motivations and processes required to move from local to global. It further captures the increased recognition of the breed of Indian entrepreneurs and recounts the systems and values which have made Indian companies on a par with the best in the world.

ABOUT THE AUTHOR B. Padma Srinivasan

Dr. Padma Srinivasan holds her PhD from Karnataka State Open University, Mysore. She has 11 years of teaching experience and 10 years of industrial experience as Company Secretary. She has to her credit, more than 40 articles and has presented 20 papers in International and National conferences. Her areas of interest are Financial Accounting, Forensic Accounting, Business Law and Costing. She has been a regular contributor to Icfai Journals. She has received many awards and accolades for her research work. At present, she is working as a faculty associate at Icfai Business School, Bangalore and is also a Consulting Editor with Icfai Research Center, Bangalore.

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Bibliographic information

Title
IUP on Entrepreneurship in India
Author
Edition
1st ed.
Publisher
ISBN
9788131416143
Length
204p.
Subjects