Journalism and Electronic Media

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"India is a developing country. Therefore the significance of mass media in this country needs on exaggeration. It can have great impact. Government of India has been taking several steps in educating the masses and bringing awareness through modern media. In spite of tremendous strides in urbanisation, industrialisation and mechanisation India is still far behind in many aspects. Flexibility in programming being the main characteristic of local radio the station may take the fixed point chart as a broad guideline and made deviations as and when required. Directorate may be approached only when changes involving staff and funds are made. Instead of preparation of quarterly schedule."

ABOUT THE AUTHOR S K Bansal

S.K. Bansal, M.A., PGDJMC, journalist, author, veteran mediaman, has had a long innings with the field of information technology. He is a prolific writer and penned several books and hundreds of articles on information technology and mass communication. His books are constant companions of students, teachers and researchers. Mr. Bansal has been on the Board of Directors of leading organisations, member of various professional bodies. He has won many national and international awards and citations for his outstand contributions in the areas of communication and information technology.