Journalism Techniques

In terms of writing, journalism places tremendous emphasis on a clean style, using the active voice and shunning passive prose.  The use of anecdotes and observations helps support information being presented, enlivening any lifeless facts.  Metaphors not only make for good writing, but they are also crucial for comprehensive, especially of difficult concepts.  Most technical communicators do not have to wrestle with such difficult concepts, but effective metaphors can crystallize ideas for readers.  More broadly, journalists include people in their writing, whether by quoting them or profiling them.  People like to read about other people, to see who did what and how, be it a political machination or a scientific discovery.